3M Command

We commissioned fashion guru Tim Gunn to bring his no-nonsense inspiration from the runway to the hallway, inspiring the whole world to make it work with Command products.

CD: Dustin Black

AD: Adam St. John

Behind the Inspiration

The campaign launched with a short behind-the-scenes video. And no, we didn’t rip Tim and Eric off — we worked closely with their creative partner, editor extraordinaire Doug Lussenhop.

The Tao of Tim

Imagine if Tim wrote a book full of thoughtful wall-related observations. We did.

GLOBAL TV - PICTURE WALL

GLOBAL TV - COLLEGE LIFE

GLOBAL TV - FA LA LOVING IT

Timsprations

We created more than a dozen “Timspirations” to inspire our social audience to get creative around the house. Here are a few fan favorites.