ACD/Copywriter
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Cenex Premium Diesel

Cenex Premium Diesel

Cenex wanted to refresh their B2B diesel campaign. We said, sounds good, but how about if we give it the red-blooded, no-bullshit attitude needed to convince hard-working fleet operators and farmers to switch diesels?

*First Place Radio - NAMA

CD: Dustin Black

AD: Lydia Choi/Rotem Raffe

 

trade print

 

Radio

 

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infotainment animation